If you are a digital marketing expert then you might already know the fact that Keywords play a major role in bringing traffic to your website. But, you might be new to the term Keyword gap analysis. Let me make it easy for you in a few words. With the help of the keyword gap analysis technique, you can identify keywords that are sending traffic to a competitor’s site instead of your website. It enables you to find the valuable keywords that you may be overlooking. By analyzing these keywords, you can create a list of high-volume keywords that your competitors are targeting and can make your strategy accordingly.
Well, to survive in digital marketing it is very much important to engage traffic on your page, website, and post. Not every time your content or analyzed keywords will work for you. Sometimes you have to also lookup for your competition. What kind of keywords your competitors are using, why are they ahead of you? So in that case this competitive analysis is the key. The information about the keywords you get through this analysis is super beneficial to plan your SEO campaign as you can see exactly where in your niche lies the best opportunity.
Why is this analysis important?
Are you not curious to know where you stand against your competitors? Obviously yes, you and your team might be investing lots of time, effort, and money in your SEO campaign. So, using this tool before starting your campaign can be the key. Moreover, You will be able to see the keywords that help your competitors to be at the top of the list. Besides, You can also identify the keywords that are unique to your domain, and discover gaps in your competitors’ strategies. In digital marketing, Selecting the right keywords to target is significant forsearch engine optimization(SEO) and your overall online success.
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